Online shoppers in the UK make 80% of their purchases (excluding groceries) online, up from 74% last year, according to a study commission by Royal Mail.
In a statement issued yesterday (11 January), Royal Mail also reported that a quarter of shoppers now pay for delivery subscriptions and the most common retailer for subscriptions is Amazon (with an impressive 76%).
The study, part of Royal Mail’s annual Delivery Matters report, asked 1,500 UK online shoppers about their shopping habits and preferences. It found that delivery is important when purchasing through marketplaces, such as Amazon or eBay, with 84% considering a seller’s delivery rating as a crucial factor when choosing where to buy from.
Nick Landon, Managing Director of Royal Mail Parcels, commented: “Despite consumers tightening their purse strings, online shopping continues to grow. How you deliver is as important as what you sell and a quarter of shoppers are now paying an upfront fee for unlimited delivery. Businesses of all sizes need to make sure they respond to this demand or risk being left behind. By selecting high quality services from Royal Mail, online sellers can ensure they set themselves up for success.”
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